Two new ad campaigns caught our eye this week. The Alliance for Nevada's Economic Prosperity released two spots promoting the economic benefits of the Yucca Mountain project. The group seeks to reposition Yucca Mt. as a center for nuclear research and reprocessing, instead of a long-term storage facility.
Somewhat unlikely advertising partners, Exelon and Environmental Defense Action Fund have teamed up to launch a national TV, print, and online campaign. Titled "a Smart Cap," the ads tout the benefits of a national cap on carbon emissions. Exelon CEO John Rowe makes the pitch, delivering the tag line, "You'll be surprised."
And now your YouTube sundae: an episode from the Walt Disney Science series from 1957, "Our Friend the Atom," introduced by Mr. Disney himself. Fifty plus years later, the animation still holds up.
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